Strategic Hospitality Management Case Study Example | Topics and Well Written Essays - 1500 words

Strategic Hospitality Management - Case Study Example Moreover, it will discover the UK consumer trends, present the variety of backgrounds of investors and give a future outlook along with a forecast which has been urbanized to illustrate the industry and the factors moving its growth and future. In conclusion, it will comment on short-term and long-term investment as well as recommending an outcome for the investor. A Thistle Euston hotel, according to the EU, is defined as 'a communal accommodation enterprise, typified as being prearranged in rooms exceeding a countrywide specified minimum and as providing ordinary services, counting room service'. Usually, the UK definition is made according to the investment of a license to sell liquor. (Lawson, 1998) According to the newest beginning figures from the Hotel Thistle Euston Survey by Deloitte, the UK hotel industry has established to be the strongest entertainer in Europe in the first six months of 2004, by means of revenue per obtainable room (revPAR) rising 11 percent against the similar period in 2003, resulting from a balanced mix of rising occupancies and standard room rates. London, which is the most important performer in the UK, knowledgeable a 6% augment in standard room rate year on year (ACAS 2002). Budget Hotel is on the entire purpose-built, identified lodging unit by a smallest of 50 rooms and standard low prices. Personage units are frequently identified as lodges, inns or - less usually now - motels. Bed and Breakfast is a private house; several rooms of which are set aside for overnight guests whose paid lodging comprise breakfast. (The American Heritage Dictionary of the English Language) The competitive environment There is always tough competition amongst the key players inside the UK Hotel Industry: From the Smith Travel Research where the grand insist for the Residence Inn was at 30% and the supply was merely at 8%. The Marriott PLC has urbanized a new group called "Residence Inn" to adapt this great market insist. UK center market hotel brand, Thistle, is initiation a luxury worldwide sister - Guoman, which is set to spread internationally. In order to grow the brand Thistle intends to upgrade some existing properties in the UK and launch an "ambitious acquisition strategy" abroad. Whitbread has made the decision to decrease their experience to (and eventually exit from) the full-service hotels division where they are the UK operators of the Marriott brand, due to the low returns from this franchised commerce. The company also obtain Premier Lodge from Spirit Group for pound; 505 million, and combining Travel Inn and Premier Lodge and marketing them to the UK consumer under on brand (Ackers, P. 2002, 2-19). Thistle Euston has draw round a violent e-commerce policy since

The Business Environment Essay Example | Topics and Well Written Essays - 1000 words

The Business Environment - Essay Example These profit seeking activities are performed by the enterprises that provide goods and services to the people of the country and which are necessary for the economic system of the country. Some of the enterprises produce tangible goods like automobiles, computers, etc., while others provide services like banking, insurance, etc. (Pride et al 2011). Business activity is very important for the economic development of the country, as it not only creates the job opportunities for the people of the nation, but also improves the standard of living. Business determines the needs and demands of the people and fulfills them by providing various goods and services. Business also acts as a major source of foreign exchange for the country (Dunning & Lundan, 2008). For example, many enterprises sell their products across the national borders. They also organized various international events which not only bring the foreign currency in the nation, but also lead to the development of infrastructur e which further facilitates the growth of the country’s economy. There are different factors according to which the enterprises working in a country can be categorized. One of the criteria of dividing the enterprises is the objective of the organization. On the basis of the objectives, enterprises can be divided into two categories: for-profit organization and non-profit organization (Kerlin, 2009). The term â€Å"profit† represents the rewards that a business person seeks to get against the risk which is involved in the combining the people, technology and information to fulfill the demand and needs of the people of the country (Thuronyi, 1998). The enterprises with the objective of earning profit are called as for-profit organizations. Such organizations mainly help the country to grow financially and provide the source of income to its citizens. Apart from the acting as income source, these organizations also help the society by launching different social programs w hich are known as corporate social responsibility. They pay heavy taxes to the government which improves the infrastructure of the nation. Consumers are the major beneficiaries of such enterprises. Their major objective is to increase their profit, for which they try to attract as much as possible consumers. Inter rivalry among the different enterprises results in better quality products in the market at acceptable prices (Blackford, 2008). The other category of enterprises is known as the non-profit organizations. These are the enterprises which aim to work for the social development rather than earning profit for the owners (Kurtz & Boone 2008). They need to earn profits for their operations but their main objective to work for the society which is the major difference between them and for-profit organizations. They operate in both public and private sector. They help in the economic development by improving and fulfilling the social needs of the citizens like education, better sa nitation, and working for weaker section of the society (Keough, 2008). Both types of enterprises are different in nature, but both are required for the economic development of the nations. Government policies are the other major factor which defines the economic growth of a country. Fiscal policy and monetary policies are two tools that are

Why We Love Coca Cola Commerce Essay

Why We Love Coca Cola Commerce Essay Coca-Cola is just water, sugar, a few secret flavourings and bubbles so Coca-Cola is something else. Brilliant marketing the company believes that it has got to be more than just beverages it has got to be a reminder of the good times and warm feelings so each of us buy Coca-Cola again and again (so the brand would need to portray these feelings) Coca-Cola fans and Pepsi fans market used to be divided Coca-Cola the largest beverage company in the world known it needs to catch consumers eyes (so the brand would distinguish the difference between most popular seller competition ) Making the connection with the consumer and the brand reminding them that if you are hungry a hot dog and Coca-Cola drink were made to go together (colours ketchup red) In the precious few seconds of decision making when shopping Coca-Cola relies on the instant association the shopper makes to a memory like the Coca-Cola logo on a team stadium or a sport hereo being sponsored by Coca-Cola and indorsing the brand in public by drinking it in a press conference or award ceremony, end of fight of car race (brand visibility) PHOTO OF THE BEATLES DRINKING COCA-COLA ^^^^^ what Coca-Cola have tried to do is continue to build a memory bank of positive associations between the brand and what it stands for and these moments of happiness (brand connected to emotions beetles being emotional to fans ) ***Coca-Cola is one of those brands that inspire emotions, best success stories of all time Coca-Cola have done a great job of marketing and it is not just because they have a beautiful label (label is a big part of it but, the marketing of the label helped with association) When Coca-Cola talk of a memory bank that has been established of pleasant times of celebrations and that helps them sell Coca-Cola (along with the labels association) There is not many famous advertisements that people remember although Coca-Cola, is at the top end with some, like the famous hill top song advertisement quote I would like to teach the world to sing which is still etched in peoples memory (like catchy colours in the brand) It was a clever advertisement because it had a catchy jingle that people could associate with over their native language. The advertisement was also multi-cultural with people from different multi-national backgrounds (have to make brand understandable and noticeable to all nations) Clever advertising, people want to sing it you can still see this advertisement on (online) you tube today with people putting their own creative twist and jingle on top of it (fun popular product) AMERICAN FOOTBALL ADD playful humour, mean Joe turned nice (football association) Coca-Cola owns the unique, unmistakable bottle shape I THINK THAT THE CORVATIOS SHAPE HAS A CERTAIN MAGIC NO ONE ELSE IN THE MARKET HAS THAT CLASSIC DESIGHN LIKE THE Coca-Cola CONTURE BOTTLE. (works well with the brand association) Something as simple as a label a look of the bottle (has big impact) Little moment of joy (this is how people may see Coca-Cola and its brand and what name t has made for itself) The depth of which Coca-Cola belonged to the American people (red American flag) More to the consumer people part of their lives personal memory bank (everyday living and culture) Perhaps no product is more embedded in to the American culture than Coca-Cola that history has been protected and cultivated * powerful marketing can turn something simple like a fizzy drink in to an icon (brand visibility) Coca-Cola has thousands of different mediums of marketing examples are print television advertisements For Coca-Cola to get its name in front of everyone Coca-Cola have put their name on everything from illustrated calendars and pens to pocket mirrors (brand visibility) A well known artist of the day Norman Rockwell Myths Being a myth commonly spoke about that everyone may believe and talks about gets Coca-Cola free advertising which may lead to conversations and debates which in return leads to more noticablity of the brand A campaign featuring Santa Claus in his trade mark (associate to seasons in a month and special occs) red and white coincidentally Coca-Cola colours (on brand) led to that question is it true that Coca-Cola invented Santa Claus? No, they created the modern image of Santa Claus as we know him today Coca-Cola were trying to create an advertising campaign that would get people associated with the holidays so they thought about Santa Claus who has to go all around the world in twenty four hours so, he must get thirsty in that time (this relates back to different cultures around the world product) so lets get him a Coca-Cola and that is how Coca-Cola got to indorse the well known iconic and much loved character around the world which kids and parents love and trust (associate with Coca-Cola clever endorsement) SANTA ILLUSTRATIONS SIMIONTICS The inventor pharmacist John Penberto in 1856 invented the original energy drink Coca-Cola and marketed it as having restorative powers because of its main ingredients extracted from cola nuts and the coca leaf (key source of cocaine) (was originally green leaf?! Relates to old brand) (where the name stems from for the brand) Secret formula book by Rick Allen Allem Fluid extracted from the coca leaf part of the original formula and fluid extract of the coca leaf is the drug known as cocaine so there is a small amount of cocaine in the original formula recipe for the first five years of the recipe (addictive) The exact recipe method of Coca-Cola today remains a closely guarded secret which is kept locked in a volt in a santrust bank in Atlanta. USA COCA-COLA BOTTLE that did not prevent many different companies trying to imitate Coca-Cola and cash in on there successes in the 1900s it was hard to tell what was the real thing and what was not with similar names and designed bottles like Coca Nola, Sola Cola and the same brown bottle (write more) so Coca-Cola needed a way to distinguish its products from the imposters trying to imitate Coca-Cola so Coca-Cola put out a design brief to glass manufacturers to design a unique bottle that could be distinguished by its shape with your eyes closed The contour hobber skirt bottle was then designed it was inspired by the hobber skirt Betty wear female clothing range of the day. Now the consumer could be sure they were purchasing the real Coca-Cola , the new contour bottle was so unique it became instantily famous and Icon for Coca-Cola itself, that is how the Coca-Cola contour bottle became such a recognised product throughout the world (inspiration female body. Patented in 19what?) Due in large part because of Robert Woodruff who helped design some of the iconic items that we recognised to be Coca-Cola today like the six pack, ice box and product sponsorship with the Olympics (worldwide recognition) Robert Woodruff had a vision that put Coca-Cola with local events they would enjoy this product (popularity) WOLRD WAR TWO World war two most large companies were putting global expansions on hold although Coca-Cola were not. Robert Woodruff said quote I will get Coca-Cola to the America tropes for a nickel regardless of what it costs the company he then sent sixty-four portable bottling plants with American tropes all across western Europe the south pacific north Africa and south America. The end result was the eleven million soldiers who came back from war with a keen loyalty for Coca-Cola it was like letters from home or a release like a pack of cigarettes it was to the m a symbol of something they have been fighting for (emotions and loyalty to America) BATTLE OF THE BRANDS Coca-Cola soon had another new battle to fight with Pepsi an epic battle that started with some clever advertising with an advert that had a catchy jingle and Pepsi slogan quote twice as much and better, too they were offering twice as much for the same price as Coca-Cola. Coca-Cola had some tough competition on their hands they hit back with king size bottles which did not help and Pepsi continued to fight with a campaign called the Pepsi challenge which was blind testing the consumer and it showed that (nationwide more people prefer the taste of Pepsi over Coca-Cola) (branding is so important in making people believe what they prefer in competition because the visual is linked to the taste and reputation of the brand) after Coca-Cola did its own tests with similar results Coca-Cola decided to change their ninety nine year old recipe which got a backlash from the consumer audience I THINK this is because the consumer grew up and got to love and trust the brand and it was something Coca-Cola were changing and this was changing their history of what Coca-Cola was three years later Coca-Cola came back and re launched Coca-Cola Classic GLOBAL Coca-Cola have managed to get their product to everyone everywhere like remote places in Africa Quote if you grow up in an environment where there are many challenges as Africans face every day, you need an extra dose of optimism to drive yourself everyday (Bill Egby the president of Coca-Cola south Africa Coca-Cola means a lot of different things to different people I THINK that Coca-Cola gives people opportunity in Africa to happiness and success this success comes in money and jobs one thing Africa has been short of in its history (America successful country with lots of opportunity and money luxury) this is because everybody who sells Coca-Cola makes money so more and more people have been buying Coca-Cola to sell on so this is how Coca-Cola have managed to get in to the most remote places not just in Africa but the world everybody has tried to get a bit of Coca-Cola success (there are one o six o bottling plants in Africa in fifty six African countries) Coca-Cola targets all markets, middle class Success in Africa for Coca-Cola has been critical because of Coca-Cola growing independence of overseas markets (eighty percent of Coca-Cola global sales are from the international markets) Bill Edby Coca-Cola has never failed or had to pull out of a country once it has started marketing itself within it and has always succeeded (red a successful colour) Coca-Cola is a global sponsor of south Africa supporting community events and small businesses by providing them with signs and fridges with the Coca-Cola brand stamped upon them in return for this Coca-Cola have managed to secure brand loyalty with the African community Coca-Cola have ensured their logo is stamped on everything and everywhere possible billboards, posters, buildings and cans ^^^^ Coca-Cola has managed to tap in to the world and local communities with what excites them like football (passion) (football one of the most popular sports in the world with passionate people throughout the world loving it) spending thousands of US dollars and sponsoring the south African world cup thus ensuring worldwide publicity * Coca-Cola associate itself with popular passions and historical moments This Will only pay off for Coca-Cola if people in the emerging markets can get their hands o Coca-Cola BOTTLING Coca-Cola, Coca-Colas changing with the times by designing new drinking technology to interact with the consumer they have got with Ferrari (powerful expensive car) to design a new drinks machine it has the touch screen technology from an i-phone and power provided by the trust of millions of thirsty consumers in an age when shoppers demand products tailored to their individual taste Coca-Cola has designed a super high tech drinking machine to satisfy all their customers it is called the free style jet machine this is allowing the buyers to allow them full control letting them create one hundred and four different variations of Coca-Colas products fizzy drinks, juices, teas and flavoured waters This is the way Coca-Cola can stay in touch with a fast changing way of the twenty first century consumer market but, it is part of their push to attract new drinkers and bring back old ones (evolution) This free style jet machine manages to get in to the minds of the consumer by reporting and logging what different variations of Coca-Cola are being sold were when and in what quantities for Coca-Cola this could be marketing gold by knowing how much of their different brands are being sold where and when (clever) all of this information of what the consumers like could point to the next drink sensation and that could be critical because the new Coca-Cola flavours build excitement and this is important to the Coca-Cola brand which is what Coca-Cola need to stay on top and survive In this industry new is where the growth is so in 2007 Coca-Cola established an entire division whos mission is to create or discover Coca-Cola next billion dolla brand. we look for beverages that are ahead of the game, that are meeting needs that are not being meet by an exciting offering and these are brands we are really interested in Derek Van Rensburg head of venture of emerging brands Unit VEB Like the company ZICO Coconut water, Zico is 100% coconut water, Coca-Cola try and pick up what is next in the market and with recent health trends there is a larger potential market for healthier products like this for Coca-Cola to market Coca-Cola gamble huge amounts of money investing in small niche products and turning them into a phenomenon Coca-Cola has the money to by big brands in 2007 Coca-Cola paid 4.2 billion dollars for Glaceau makers of vitamin water and smart water in the future Coca-Cola will make the next big drink brand or buy it before it becomes a hot commodity the market under someone elses name Environmental energy, social responsibility, health and wellness For hundreds of years Coca-Cola only offered one drink that being the classic Coca-Cola, Coca-Cola did not have to offer more but now Coca-Cola is not it, change is it, and the Coca-Cola company need to keep an eye on its ever changing taste to find its next great successes weather that is orange flavoured Coca-Cola or the coconut water. ROUND UP! Amazingly enough even though the freestyle machine offered the chance to concoct a number of different exciting drink combinations the one shoppers chose mare than any other was not a combinations at all it was classic Coca-Cola more than a century ago Coca-Cola was just a drink but today it is a corporate empire determined to bring its famous logo to every inhabilitated corner of the world, there are still a few places that you cant yet buy a Coca-Cola for now. CNN Since 1955 Coca-Cola have had a billboard at Piccadilly to remind consumers which refreshment should quench there thirst this is one example of aggressive marketing strategy which has played a huge role in the company success One small corner shop in Tunbridge Wells to millions of sales worldwide OUTLINE history For 125 years the signature Coca-Cola bottle has been familiar presence threw out the world from billboards dominating landscapes to small little corner shops in seemingly remote locations the history of the pharmaceutical syrup from the small Chemist in 1886 John Pemberton had introduced a number of different products ion the market place he had hair dyes, liver pills and a number of different beauty aids none of which had been successful. Coca-Cola was not John Pembertons first attempt to manufacture and market a soft drink but it became his most successful unfortunately for John Pemberton he died a year and a half after he introduced the product so he never saw it become a commercial success write more about what the product was and In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900. http://inventors.about.com/od/cstartinventions/a/coca_cola.htm By  Mary Bellis, About.com Guide PICTURE OF OLD ILLUSTRATED WORK Asa Candler was a clever business man and saw Coca-Colas potential Asa Candler was a brilliant at marketing and understood how to promote new products in countless creative way in how to get potential consumers to try them one of the things that Asa Candler did that was different from a lot of other business in how they promoted there company with advertising campaigns, Asa Candler used very good illustrators and he used a lot of colour in his advertising he got the very best lithographers to do a promotional calendars and trays (clever promotional pices as they would be used everyday and insusing it would be used daily throught out ther year blab bla bla) Asa Candler would commission great illustrators to create illustrated advertising campaigns for the magazines of the day And so Coca-Colas marketing stratergy was set (talk about it what it was clever aggrisive bold fresh the best better than the rest) When people think of Coca-Colas Icon the unmistakable uniquely shaped contour bottle (input history of the bottle here) it is a perfect balance of form and function it looks beautiful and it works as good as it looks it is so functional you can find it with your eyes closed (insert design brief history here) Between 1910 and 1920 this was a critical decade for Coca-Cola because most of what we know of the Coca-Cola today was decided in this decade, Coca-Colas bottling franchise system was founded by Benjamin Thomas and  Joseph Whitehead. previously to now Coca-Cola was only served in Coca-Cola drinking fountains in shops throughout America but now with a bottling franchise deal Coca-Cola could sell the secret syrup formula to bottling companies enabling them to just add carbonated water and bottle it up and potentially distribute it to the furthest most remote enhabited parts of the world. It turned out that people loved Coca-Cola in bottles now the consumer could enjoy it anywhere they wanted. The iconic white cursive Spencerian Script that Coca-Cola use, the instantly identifiable shade of red that Coca-Cola have consistently used and seldom seen to stray from. The unmistakable uniquely shaped contour bottle (talk about the script remains unchanged stood the test of time) Over the years Coca-Cola advertising strategy has been a winning formula driven by the brands ability to connect with consumers from a diverse multicultural audience throughout the world through strong storytelling, Iconic Santa Claus, quench the troops of world war two and memorably through the Id like to buy the world a coke 1971 advert That projected the image of being an icon and having a point of view of the world around us and not just selling a product and encouraging the consumer to think about Coca-Cola but to really step back and think about the world around us and to have an opertermistic view of the world at that time. The harmonios images off the the Coca-Cola advert brought a fearst battle of the brnads as Pepsi called apon the power of the celebrity endorsement and waged war on Coca-Cola Wendy clark SVP Marketing Communications BATTLE OF THE BRANDS Coca-Colas position on the battle of the brands between the to magor compititors Coca-Cola and Pepsi was not nesoserly a bad thing as two strong compititors make a more viable industry (explain how) its good for Coca-Cola to have competition and be able to push the Coca-Cola brand up against compititors like Pepsi to bring out the best marketing stratergy and marketing ability COMPERITOR ADVANTAGE The challange with Coca-Cola is huge being such a large globle company operating in over 200 countries thats more than the United Nations so Coca-Cola have got a larger scale than any other company in the world The succsess of Coca-Cola marketing straturgey has rocketed Coca-Cola to 1.6billion drinks being sold world wide, this shows how they have come a far way from the pharmist in 1886 In 1990 Asa Candler sold the company to a group of investors and Robert woodruff soon became Coca-Colas new company President Robert Woodruffs goal was to make ice cold Coca-Cola available to anyone anytime anywhere under Robert Woodruffs leader ship he invested in bottling plants throughout the world and Coca-Cola became the first truly global brand Coca-Cola over a 100s after it all started Coca-Cola formula is still a closely guarded secret but the popularity of this iconic band is no secret it is the most recognised trademark in the world and is being marketed and enjoyed in over 200 countries produced and sold by local bottlers, where very you are whatever your thirst the Coca-Cola company and Coca-Cola bottlers answer the need for refreshment in many different way but the market leader is Coca-Cola the original soft drink Unique delicious authentic and fun Diffrent Logos This is an image showing a selection of different Coca-Cola logos from around the world. It shows how Coca-Cola have branded themselves and changed and adapted the famous cursive Spencerian Script and re designed it in different way to suit and be understood in various different countries. It is clever how Coca-Cola have changed the cursive Spencerian Script to suit the oppropriate countires main langage even though English is the world local launge and many companies dont renrand themself is this way. Coca-Cola have swapped the traditional english alphabet for the oppropriate countires alphabet If you look at the Sri Lanka Sinhalese Coca-Cola Logo, Coca-Cola have swaped the cursive Specerian Script for the nations traditional Script of Singhalese the local Langage of Sri Lanka (it says taste is which is translated as enjoy Different logo design (Thai) Bottle design compitions London fashion week Bottle advertising (quick name a soft drink add) Anti Islamic logo Pop art andy warhole The war 2 What makes an iconic brand?] know one when you see one Rooted in culture Who bys Coca-Cola everyone the bum on the street or the priminister money cant by a btetter Coca-Cola

Eli Whitney: The Inventor That Shook The Nation :: essays research papers

Eli Whitney, one of the first great American inventors, who had a very interesting inventing period. It pretty much didn't happen. But I'll explain that later. I chose Eli for a very good reason: I knew absolutely nothing about him. Well, other than the given, he invented the cotton gin. I've always enjoyed researching inventors, so it was either Mr. Whitney, or Robert Fulton. Happily I chose Eli. From studying Eli I hoped to learn about some of his other inventions, what inspired him to invent, in what conditions did he grow up and live in, and also what did his inventions lead to (as in other inventions or discoveries). Since I knew nothing about the E-ster when I began, I was eagerly soaking up information. So I knew nothing to be true or false when beginning. He proved to be a very interesting and almost tragic inventor. Now I'll get into the information part of it. Well, I may as well begin in the beginning . . . you know what I mean. Mr. Whitney was born on December 8, 1769 in Westborough, Massachusetts. He was one of the first great American inventors. It probably began early on because he always enjoyed toying with objects. He loved to build and take apart items. When he was twelve, he made a violin. Shortly after, when he was in his teens, he established a prominent nail making business. Later on, 1783-1789 to be exact, he taught grammar school in Westborough. When he'd had enough of that, he entered Yale in 1789, then graduated in 1792. After Yale, he journeyed to Savannah, Georgia to teach and study law. There he met Catherine Littlefield Greene. She invited him as a guest to stay in her home while he studied law. Eli believed he should start fixing things to earn his keep around the house. After many of the visitors to Mrs. Greene's house, a certain couple began to discuss the south and their needs. Eventually, the talk fell upon cotton, and how useless the cotton that grew there was. It took ten hours of hand work to separate the cotton from the seeds. That was when Mrs. Greene suggested they ask Mr. Whitney. She said: quote "Gentlemen, apply to my young friend, Mr. Whitney. He can make anything." Unquote. He watched how people would go about doing this and in ten days, he had created a prototype of the

Heart of Darkness †An Allegory? Essay

Heart of Darkness is in its entirety not an allegory. Its surface is too profound and meaningful to allow itself to be interpreted in more than two ways. There are however several parts in the novel that hint at the opposite and that prove that the context of the novel can be seen from more than one angle. This can mainly be perceived in the life of Mr. Kurtz, as his descent into madness can be seen as an allegory for the colonization and destruction of the African continent and its people by the Europeans. Because just as Kurtz was a perfectly sane and normal man before he went into the African wilderness so were also the European nations very civilized before they came to Africa. And just as the nations of Europe governed Africa and its people without rules and restrictions so did isolation compel Mr. Kurtz to live his life without boundaries. Proof of this can be found on page 83, â€Å"His mother was half-English his father was half-French. All of Europe contributed to the making of Kurtz.† This shows that Kurtz can be seen as a symbol of Europe, as he is the typical European explorer – ambitious, greedy and adventurous. And if Kurtz is Europe embodied then it would be quite logical that Africa should be represented by the â€Å"harlequin† (p.87) his faithful Russian comrade. Their relation greatly resembles that of the relation between Africa and Europe, although the African people act quite differently to their â€Å"masters† compared to how the Russian acted towards Kurtz. The similarities lay in how the master treats the subordinate. â€Å"He wanted to shoot me too one day†¦.I had a small lot of ivory†¦he wanted it, and wouldn’t hear reason†¦and there was nothing on earth to prevent him killing whom he jolly well pleased.†(p.92). The way Kurtz treats the Russian is mirrored in the way the Europeans governed Africa and extracted its riches. They stopped at nothing to make their colonies as effective and prosperous as possible. This of course included killing any opposition, or in the words of Conrad, killing whoever they jolly well pleased. In conclusion it can be said that the two voyages in Heart of Darkness, the one in the mind and the one on the Congo River, are not as much an allegory  as they are descriptions of two separate, but still closely linked, plot developments. For example, as the company sails ever closer to Kurtz and the heart of the African jungle Marlow’s internal voyage alters his morals and opinions according to his experiences. This might seem as an allegory to some, as it features two separate levels, one relatively superficial the other underlying and sometimes also very symbolic, as when Kurtz is portrayed as a devil. However the novel misses out on the most important aspect of an allegory, that of it having a layer used only to represent or suggest other elements, often abstract, than those found in the main story. So although Heart of Darkness contains much symbolism and dual meanings, it falls short of being a true allegory of anything, but perhaps the voyage of Mr. Kurtz soul.

Brave New World Character Analysis

Brave New World by Aloud Huxley, the reader is introduced to a very different society than the one that they currently live in. In this seemingly weird society, Huxley introduces Lenin Crowner. Lenin is Aloud Huxley femme fatal character. She works at a London Center of Hatchery. Lenin is also a very â€Å"pneumatic† woman that is the ideal Brave New World citizen and is also thoroughly conditioned to meet the expectations of the world controllers.. Although intelligent, she prefers to return to her conditioning and not cause arguments.There are moments of non-conformity in her, but she hides such tendencies, preferring to be an ideal member of the Brave New World. Since she is a true product of the Brave New World, she dislikes traditional human emotions and sees sex as only a â€Å"no strings attached† type thing. It is because of this that she doesn't understand why John the Savage is not interested in her just because of her body. The common question surrounding Len in is does she really love John, or is this simply a case of wanting what you can't have? Throughout the course of the novel, we do see an evolution in Lamina's character right around the timeJohn is introduced. We see the breaking point of Lenin when she does something at the end of the book that she's never done. She cried when seeing John isolating himself at the lighthouse thus showing that Lenin was presumably in love with John. Personally, still feel that Lenin was just infatuated of the fact that John is different from the rest of the Brave New World. Overall, we as readers saw a major change in Lamina's character throughout the course of the novel. I do feel however that Huxley could have better represented Lenin in the beginning chapters and also describe her a bit

The eNotes Blog History Belongs to theRevisionists A Cleaned-Up Huck Finn IsComing

History Belongs to theRevisionists A Cleaned-Up Huck Finn IsComing The pitifulest  thing out is a mob; thats what an army isa mob; they dont fight with courage thats born in them, but with courage thats borrowed from their mass, and from their officers. But a mob without any MAN at the head of it is BENEATH pitifulness.   ~ The Adventures of Huckleberry Finn,  Chapter 22 by Mark Twain There are all sorts of mobs, but some are harder to identify. One of the toughest to combat, perhaps, is the  politically correct. Today, Publishers Weekly announced that there will be a new N-Word free edition of Mark Twains classic available so that no one will have to be offended. But is that at all desirable? If we erase the lessons of history, how can we avoid repeating them? Its difficult enough to avoid missteps when we know what they are. Erasing our racist, shameful, past will not alter the fact that it happened. Perhaps some will argue that it is better to have the cleaned-up version rather than no Huck Finn at all. After all, the inclusion of the novel on high school, and even college, reading requirements has been in steady decline for many years and has been on the top of the list of banned books for quite some time as well, along with other uncomfortable works of literature like Ray Bradburys Fahrenheit 451, J. D. Salingers Catcher in the Rye, and Harper Lees To Kill a Mockingbird. Should all of these classics be sanitized as well?   Whats next?   Frederick Douglass: My Life as a Servant (It Wasnt That Bad) ?

Christmas and New Year Quotes

Christmas and New Year Quotes What do the wise and witty say about Christmas and the New Year? You can use these quotes for inspiration and see who is a kindred spirit. You might want to include one in your holiday greeting cards, social media posts, or family Christmas letter. Reach out to friends or relatives on the other side of the planet and shower them with these caring words. Phillips Brooks Christmas day is a day of joy and charity. May God make you very rich in both. W. J. Cameron There has been only one Christmas- the rest are anniversaries. Sydney Smith Resolve to make at least one person happy every day, and then in ten years you may have made three thousand, six hundred and fifty persons happy, or brightened a small town by your contribution to the fund of general enjoyment. Erma Bombeck Theres nothing sadder in this world than to awake Christmas morning and not be a child. Pat Boone The Christmas spirit love changes hearts and lives. Isabel Currier It is the personal thoughtfulness, the warm human awareness, the reaching out of the self to ones fellow man that makes giving worthy of the Christmas spirit. Patricia Clafford Christmas is a time to expand our giving encompassing the friendless and needy... near and far. Christmas is sharing. Debbie Harry I always work on New Years Eve, no matter what. Charles Lamb No one ever regarded the first of January with indifference. It is that from which all date their time, and count upon what is left. It is the nativity of our common Adam. Edward Payson Powell The old year has gone. Let the dead past bury its own dead. The New Year has taken possession of the clock of time. All hail the duties and possibilities of the coming twelve months! Mark Twain Yesterday, everybody smoked his last cigar, took his last drink and swore his last oath. Today, we are a pious and exemplary community. Thirty days from now, we shall have cast our reformation to the winds and gone to cutting our ancient shortcomings considerably shorter than ever. Buddha There is only one time when it is essential to awaken. That time is now. Pierre Teilhard de Chardin The ills from which we are suffering have their seat in the very foundation of human thought. But today something is happening to the whole structure of human consciousness. A fresh kind of life is starting. Charles Dickens It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the spring of hope, it was the winter of despair. T. S. Eliot For last years words belong to last years language. And next years words await another voice. And to make an end is to make a beginning. Ralph Waldo Emerson Finish each day and be done with it. You have done what you could; some blunders and absurdities have crept in; forget them as soon as you can. Tomorrow is a new day; you shall begin it serenely and with too high a spirit to be encumbered with your old nonsense. William Thomas It wouldnt be New Years if I didnt have regrets.

Advantages And Disadvantages Of Colonialism History Essay

Advantages And Disadvantages Of Colonialism History Essay Colonialism is the establishment, maintenance, acquisition and expansion of colonies in one territory by the people of another territory. It can also be defined as the control that a country or government holds over the territory and the people in a foreign country. It is also the policy of extending national authority over foreign territories. This is when the people of a particular region do not have control over anything in their territory. Colonialism took place because some countries were powerful than other countries even though they were small regionally they dominate it because of their own reasons. Before colonialism, there were no schools, churches and industries, survival required hard work and sacrifice. Resources were one of the main reasons why the British colonised Africa and generating wealth for their mother country, because of this many people in the colonies were forced to slavery or labourers to work on plantation, they planted cash crops such as cocoa and tobacc o. The colonies tried using Native Americans slaves but Native Americans knew the land and ran away because plenty of them died due to diseases and other things. The colonies also paid for Europeans to immigrate to the years. In return, the immigrants worked without pay for a number of years. All the colonies used slave labour; they enslaved thousands of Africans to toil on their fields. The mouth of the slaves were pierced and locked with padlock so that they won’t eat from what they were planting especially the sugar plantation and also with chains on their necks, hands and legs. The slaves were treated as if they were not humans by the colonial masters, they maltreated them badly by treating them cruelly beating them, starving or even killing them; it reduced the population of Africa because most of the slaves died because of hunger and also there was no people to farm and provide food for those who were not captured because all the strong and young men who could farm wher e captured, it led them to poverty. Slavery destroyed civilization and led to the underdevelopment of the colonies. Africans were looked upon as inferior and dull people who are only good at working as labourers and doing house works by the colonial masters. The children of slaves automatically became slaves too Lack of respect for traditions is an effect of colonialism, the traditions of the colonies where not respected by the colonial masters, they did not value the culture of their colonies at all, they completely took over the way of life of their colonies. The traditions of the people were abandoned by the colonial masters especially the French in their colonies; they tried to make the people French in the mode of dressing, language and other things (policy of assimilation), which of course worked in some areas and didn’t in some. The colonies made the people to adapt to new culture because the colonial masters believe that their culture is superior to that of the black. But also colonialism removed and abolished the bad part of pre-colonial culture because it had the power to eliminate damaging social trends and older ideals. Before the coming of colonial masters; in some part of West Africa especially Nigeria twins were killed because they were considered as evil, taboo or some sort of bad luck to their parents. They either throw them in the jungle to die or drown them in rivers, with the advance of colonialism that practice was abolished and is regarded as a primitive and horrific practice and stopped it. They also stopped the bad way women were treated, women back then were seen as baby producing machine, they were disdain in the society, arranging the house and cooking meal was what it was believed they were good at. With the advancement of colonialism Sati practice was abolished in India. Sati was traditional practice whereby the first wife of a deceased husband would throw herself or be thrown at the fire on the day of her husband’s f uneral it serves as a way through which she will show her mourning.

Select one speaker's topic and add information from a second source Essay

Select one speaker's topic and add information from a second source (journal article, industry website, book, etc.). Discuss the topic and offer your opinion. Cite your source - Essay Example Teamwork, I believe it contributes largely towards my success in capstone course. This is because it increases competitiveness and productivity by resulting to superior work and goal (Reynolds, 1994). Teamwork further takes advantage of opportunities offered by technological advances (Hills, 2001). Working together for success improves individual commitment and motivation. To succeed and remain competitive, teams need to utilize each other fully and the available materials and equipment optimally. Education and learning, such as the capstone course adoption of teamwork as a strategy of effective learning is important (Levin, 2002). Designs for learning need to include student-centered team based studying and learning such as case based, problem based, and inquiry based and project based scenarios. Teamwork and teams assist in promoting deep learning, which occurs through interaction, dialogue, collaboration, cooperation, and problem solving. Members of a team should be flexible enough (Hills, 2001). There are several attributes for a successful teamwork. First, there is commitment to team success and shared goals for the project. Successful teams are engaged, aim to achieve results, and are motivated. Second, there is interdependence; members of team create an environment where together they contribute much more as compared to individuals (Reynolds, 1994). Positive interdependence brings out the best of each individual enabling the team to achieve even far more as expected. Individual members encourage and promote fellow members to achieve, learn, and contribute. Third, there are the interpersonal skills, which include the capability to discuss issues in open with other team members, be trustworthy, supportive, and honest, and show commitment and respect to individual member and the team at large. Forth there is open

CONSTITUTIONAL RIGHTS PAPER Essay Example | Topics and Well Written Essays - 1000 words

CONSTITUTIONAL RIGHTS PAPER - Essay Example regulate US commerce in such a way so as to limit the constitutional implications for employees.2 Kudler Fine Foods’ employees are subject to these limitations, particularly with reference to freedom of speech and protection of privacy. These constitutionally protected rights take on an entirely different complexion within the workplace. In general a company is at liberty to monitor employee telephone calls between an employee and a customer for the purpose of quality control. However, once all the parties to the telephone conversation are located in the State of California, the state law makes it mandatory that the parties are aware either by a beep or tone signals or recorded message that the conversation is being recorded.4 This state law is mandated and indorsed by virtue of the Commerce Clause.5 However, telephone conversations between states are subject to Federal law and monitoring without warning is permissible.6 However, there is a national exception that requires an employer to cease and desist monitoring of a telephone conversation once it becomes clear that the telephone conversation is of a personal nature.7 The only real recourse for Kudler’s employees is to use either mobile telephones and/or payphones in order to protect their privacy in respect of personal telephone calls while on company pre mises. The same policy generally applies to email contents. Typically the law recognizes that computers in the workplace are the property of the employer and that will include the electronic mail system. The right to privacy with respect to email messaging in the work place was addressed by the California Court of Appeal in Bourke v Nissan 1993. In this case the California Court of Appeal ruled that an employee who used his or her employer’s electronic messaging system on the work place did not have a reasonable expectation of privacy and no claim for invasion of privacy could be sustained in the circumstances.8 Moreover, by virtue of the Computer

Ethical and Legal Issues in Nursing Essay Example | Topics and Well Written Essays - 1000 words

Ethical and Legal Issues in Nursing - Essay Example Cardiac nursing is a nursing specialty that deals with patients who suffer from different cardiovascular system conditions such as congestive heart failure, cardiac dysrhythmia, coronary artery disease and cardiomyopathy among others. In the course of work, nurses are subject to a number of ethical and legal issues. This is because their professional duties can be very challenging; there are ethical and legal implications in nearly if not all aspects of their duties. It is in the light of this fact that ethical and legal frameworks have been set up in order to provide moral and practical guidelines that influences nursing decisions. Ethical frameworks are established by the American Nurses Association Code of Nursing Ethics and to an extent by personal and societal values thereby influencing ethical decisions by nurses. According to the American Nurses Association [ANA] (2011), the first provision of Code of Ethics is that, all nurses in their professional relationships should practi ce respect and compassion for the inherent worth, individual’s uniqueness, and dignity regardless of the personal attributes, nature of health problems, or socio-economic status of the individual. The first ethical issue that arises from this provision is the principle of patient autonomy. This principle assumes that a patient is in a position to understand what a given intervention involves and therefore in a position to refuse or consent to it the American Heart Association [AHA] (2005). Unless they are declared incompetent by a court of law or they are incapacitated, adult patients are presumed to have the ability to make decisions. The patient must be in a position to decide and choose various alternatives available and should relate the decision to values’ stable framework. AHA advises that in an event that the preferences of the patients are uncertain, emergency conditions should be treated first until the clarification for the preferences are made. Additionally, ANA (2011) notes, the patient’s interests are primary. Therefore, it raises the ethical issue of advance directives, living wills, and patient self- determination. An advance directive allows the patient to express his or her wishes and thoughts regarding his or her end- of- life care. They can be based on living wills, attorney’s durable powers for health care, written directives or conversations. A living will relates to patient’s direction to physicians about the medical care to be approved if he or she becomes terminally ill hence unable to make decisions. It is important to note that advance directives and living wills should be considered periodically since the medical conditions and patient’s desires may change over time AHA (2005). Apart from the laid- down ethical frameworks, personal and societal values play a critical role in influencing ethical decision- making especially among the cardiac nurses. The fundamental values of nursing include pre vention of suffering, equality among patients and human dignity. As such personal and societal values should be in tandem with this values; failure of which may lead to nursing ethics being compromised. Therefore, personal values that are derived from education, field of expertise, personal attributes, and culture should be geared towards adhering to nursing ethics. Personal values such as responsibility, intelligence, and honesty among others determine the ethical decisions by nurses. If these personal values

Leading educational change Essay Example | Topics and Well Written Essays - 1500 words

Leading educational change - Essay Example When dealing with school leadership in the Australian context, it is important for the articles by Gurr et al, (2005) and Dinham (2007) to be considered so that a better perspective of the issue under discussion can be achieved. While one would state that there are some areas of agreement between these two articles, especially touching on the various aspects of leadership, how these leadership styles are applied has been found to have some divergence. It is a fact that in Australia, there has developed a vast body of research that has confirmed that the teacher in a classroom has a profound influence on the performance of his or her students. In the abovementioned two articles, there is general agreement that it is important to find out how the quality of teaching and learning can be influenced and improved through the development of good leadership skills among the teachers in the classroom. In both articles, it is stated that educational leadership is of principle importance when d etermining the quality of teaching and learning and as a result has a pertinent influence on the achievement of the students involved. ... It is often essential for the teacher to ensure that they have undergone some kind of leadership training so that they can be better able to handle diverse and unique situations in their classrooms. He further states that it is often necessary for the teacher or school leader to realise that each and every one of their students is unique in many ways and that the behaviour of students should not be categorised in general terms. What one student may be able to understand over a short period of time does not apply to another student who might not be capable of understand over the same time. This means that in order for the teacher to be effective in their classroom, it is often necessary for him to ensure that he treats each of his students in the most flexible way he can in order to cultivate their unique capabilities. Gurr et al (2005) are also of this opinion although they go even further by stating that teachers have to do a self-examination to determine whether they have the neces sary qualities that will enable them to become effective leaders so that they can be able to not only strengthen these qualities, but also work towards ensuring that they have acquired those qualities which are most essential in helping in the academic performance of their students. The two articles adopted different methodologies and these have been manifested in the divergent outcomes that resulted from the studies they conducted. Dinham, for instance, chose to pursue two types of research sites with the aim of studying how leadership had an effect in determining the exceptional student outcomes. The first of these was the conducting of studying on departments, which were responsible for the teaching of subjects in secondary schools for

Why might democracies be more peaceful in their relations with each Essay

Why might democracies be more peaceful in their relations with each other than with states that are not democracies - Essay Example The democratic government is chose by the people. The democracy in a state or a country works for the people. This fundamental of democracy had continued initially from the era of Roman Empire up to now. The autocracies even led to wars in the ancient times also. The principle of autocracy had been discontinued from that time only. The people at that time elected their own representatives for their benefits. The individualism had significant role from the past up to now. The rulers in the past followed the individualism but in today's era there is democracy in all the parts of the country. Thus there were huge amount of wars which were causing destruction only. In today's era, the democracy has changes the trend towards political and economic liberalization over the past century. The dynamic relations all over the world are quite important for the countries today. The democracy has enabled the different countries to make peaceful relations with each other. The democratically formed rules have enforced the government to work accordingly, thus making worthy relations with other countries. Thus the countries having democracies are maintaining themselves for development of their own as well as of the world. The countries which had not been a democracy today are deferring immensely in development and are threatening other countries. Thus they are not maintaining the peaceful relations. Iran, whose Supreme Leader is a religious figure unfettered by popular elections, and threatens to develop nuclear weapons and potentially wants to dominate the Middle East. The relative lack of attention to variation in the international behavior of non-democratic states represents a startling omission. There are many other countries also which are only having the one party rule like the China and others, but are really maintaining the excellent coalition with other countries. The countries which are not having democracy are having either one party rule or either the dictatorship like the recent one in Afghanistan by the Taliban. Thus these countries never had been on the road of development, relations with other countries, but instead they threatened other countries for wars. The plane attack on plane America on 9th September, 2001by the militants was result of that only. Thus the individualism is neither better for a country nor for the world. So the countries must have a democratic form of government. From the example of Syria it had been clear that democracy is quite important. If the democracy will not exist in a particular country, then it will be under a single person or party, thus these countries are responsible for the wars as conceded from the past also. These countries will cause a threat to other countries and there will be a war like the dictatorship in the past in the Germany, the Italy, and the Japan was responsible for

Reaction paper Essay Example | Topics and Well Written Essays - 500 words - 15

Reaction paper - Essay Example This movie follows the war in a systematic manner whereby there is periodic music that supplements the letters. The movie starts in a very jovial and interesting manner on the beach and boys singing. There are kids diving into the waves and coming up wet, on the shores of the beach there is a cooler of beer placed under a palm tree .This place is called Vietnam looks to be fun and happy place to be. The soldiers are very excited and carefree you would think they are kids or high school children. There is also a soundtrack behind the scenes of the voices of the soldiers express through the words they wrote in their letters (Edelman 2002). They are speaking of the confidence they had gained in order to fight and the developing friendship as they were each brother’s keeper. They also say that Vietnam is a world very different from the American cities; most of Vietnam is covered with vegetations and thick forests that look scarily. This place cannot be compared to the towns and cities they left back home. It reaches a point when war gets very tough and the voices of the soldiers drastically change and you can sense some pain and sorrow in their tone. There are soldiers being injured very badly, they bleed profusely and eventually die due to the gun shots and boom attacks they get from the enemies. Some of the soldiers don’t get the chance to survive they die while others are left seriously wounded. The words in this movie are of the soldiers themselves, most of the images in this film are taken from TV news footage of the war. There are also soldiers cleaning their weapons to get ready for the war. Most of these soldiers did not survive as they died in the war. The friendly South Vietnamese and the hostile North Vietnamese get into war and in the process they wound and kill many U.S. soldiers. In retaliation U.S. considers a nuclear response. The letters range from poetic ones to bitter and sarcastic ones .This movie offers an emotional scene with a lot

Why might democracies be more peaceful in their relations with each Essay

Why might democracies be more peaceful in their relations with each other than with states that are not democracies - Essay Example The democratic government is chose by the people. The democracy in a state or a country works for the people. This fundamental of democracy had continued initially from the era of Roman Empire up to now. The autocracies even led to wars in the ancient times also. The principle of autocracy had been discontinued from that time only. The people at that time elected their own representatives for their benefits. The individualism had significant role from the past up to now. The rulers in the past followed the individualism but in today's era there is democracy in all the parts of the country. Thus there were huge amount of wars which were causing destruction only. In today's era, the democracy has changes the trend towards political and economic liberalization over the past century. The dynamic relations all over the world are quite important for the countries today. The democracy has enabled the different countries to make peaceful relations with each other. The democratically formed rules have enforced the government to work accordingly, thus making worthy relations with other countries. Thus the countries having democracies are maintaining themselves for development of their own as well as of the world. The countries which had not been a democracy today are deferring immensely in development and are threatening other countries. Thus they are not maintaining the peaceful relations. Iran, whose Supreme Leader is a religious figure unfettered by popular elections, and threatens to develop nuclear weapons and potentially wants to dominate the Middle East. The relative lack of attention to variation in the international behavior of non-democratic states represents a startling omission. There are many other countries also which are only having the one party rule like the China and others, but are really maintaining the excellent coalition with other countries. The countries which are not having democracy are having either one party rule or either the dictatorship like the recent one in Afghanistan by the Taliban. Thus these countries never had been on the road of development, relations with other countries, but instead they threatened other countries for wars. The plane attack on plane America on 9th September, 2001by the militants was result of that only. Thus the individualism is neither better for a country nor for the world. So the countries must have a democratic form of government. From the example of Syria it had been clear that democracy is quite important. If the democracy will not exist in a particular country, then it will be under a single person or party, thus these countries are responsible for the wars as conceded from the past also. These countries will cause a threat to other countries and there will be a war like the dictatorship in the past in the Germany, the Italy, and the Japan was responsible for

An EVil Cradling - Rape Commentary Essay Example for Free

An EVil Cradling Rape Commentary Essay This passage from Brian Keenans An Evil Cradling describes in first person narrative the scene when Said beats Brian in a manner analogous to a rape. This event gives us an insight into the guards weaknesses and their dependency on the hostages, making them in a paradoxical way- the actual prisoners. On the other hand, Brians and Johns defiance and mutual support suggest the rising determination which gives them control over the guards. Throughout this passage, the author demonstrates us that mental resistance is more powerful than any physical abuse, and Brian even states that the later feeds the first. The narrator claims that There was a part of me they could never bind nor abuse nor take from me. This suggests that physical maltreatment will never be able to reach into peoples minds, because mental strength cannot be bent. Brian also discovers that his resistance was a joyful thing and that the more he was beaten the stronger he became. However, the narrator makes it clear that it was not strength of the arm, nor of body but a huge determination never to give in to these men. This shows that physical exploitation and abuse humiliates their body, but at the same time it empowers intellectual strength and might. The limitations of the beatings are further emphasised in the quotations the blows and the bruises and the kicks hurt me but I felt no pain and I did not fear him. These suggest that the expected effects of the beatings like pain and fear, which could have been used as weapons against the prisoners, were no longer applicable for Brian and John. In this way, the hostages possess the ultimate power, the psychological one which gives them control over the guards making them their slaves. In the course of this passage is suggested that Said is sexually repressed by his religion and so in an attempt to relieve this he beats prisoners in a sexually excited manner. The narrator describes him as a violent lover and his abuse of my body a kind of rape. A lover implies a need for love and possibly sex. However, the guards strict religious views try to inhibit these natural feelings, and as the women in Lebanon are forbidden from having relationships with men before they are married, many men might find themselves in a controversial situation. To shows their masculinity, they turn into violent lovers and try to prove their power by physically subduing others. Brians summary of Said as a man so filled with fear and fascinated by violence and obsessed with sex seems to confirm this point. The guards are fearful and confused because of their repressed emotions that cause them frustration and anger. This explains their sudden changes in behaviour that occur throughout the novel from being caring and innocent into beating and humiliating the prisoners. Said is illustrated by the narrator as a wild and repugnant, almost animal-like person. While beating the prisoners the guard is silent and never talks to them. This implies his savagery, almost as if he lost his ability to speak, which makes him similar to an animal. The fact that he comes by night, shows that he wants to remain hidden from the view this further emphasising his feral inclinations during these moments. Brian gives a detailed account about Saids smell which was a mixture of sweat, strong sweetness and garlic, all of these combining into a violent aroma, which filled the room. These physical portrayals of his scent convey the feeling of disgust and loathing that Brian felt for the duration of this mental rape. The extract I sniffed the air like an animal suggests that something savage and inhuman happened, that Saids assault was beyond the boundaries of a humane deed. On the other hand, we have Brian and John whos humane gestures are highlighted by Saids savage behaviour. Initially Brian claims that he felt an elemental rage and he imagines the pleasure that he would gain from castrating Said. However, after a short while they both laughed together and the moment of violence became meaningless. This suggests that humour gives them sufficient strength to overcome their frustrations and unlike the guards they dont have to turn into violence to relieve their disturbances. After the fierce scene, the two whispered soft words of comfort and reassurance to each other. This emphasises the power of love, friendship, mutual support and provides a more positive and emotional sight after the violent event of the rape. Throughout the novel the hostages and the guards try to overcome their own fears, doubts and frustrations. This passage from the chapter Rape illustrates the ways in which they attempt to do so. Brian and John conquer these negative feelings by supporting, loving and laughing with each other. However, the confined fanatical views of the guards dont allow them to do so, so they seek control and relief by physically abusing others. In spite of this it seems that the psychological defiance of the hostages is a more powerful weapon than the beatings of the guards and so the ones that are somewhat in control in the prison are not the sentry, but the prisoners themselves. In this way, the author nicely concludes that humane and caring behaviour will triumph over brutality and violence.

Company Overview of VEDANTA RESOURCES

Company Overview of VEDANTA RESOURCES INTRODUCTION Vedanta resources is the first Indian company to be listed in the London stock exchange in December 2003. It is an FTSE 100 metals and mining company with its headquarters located in London, UK and is Indias largest non ferrous company based on their revenues. The company is principally situated in India, although they have possessions and operations in other locations such as Zambia and Australia. Vedanta Resources is mainly invested in copper, zinc, Aluminium businesses, however the company is now adding to their portfolio by diversifying into a commercial power generation business. The group has experienced a significant growth in recent years on grounds of various expansions in projects owing to a world class resource base containing copper, zinc and Aluminium, the result of this being the acquisition of Sesa Goa in April 2007, which enabled them to penetrate into the iron ore market. Therefore the organization is actively participating in the iron ore, zinc, Aluminium and copper businesses. Vedanta has a precise vision and mission statement, vision being to be clear and committed so that they might become the market leaders in the non- ferrous market segment and their mission is to be a low cost, million-ton per annum producer, the ultimate goal however is to make the company a success, needless to say that such a mission will certainly put India on a global competitive platform, in the metals and mining segment. The company has continuously demonstrated that they are able to bring in projects that are of high significance thereby contributing unmatched growth at minimum pricing while ensuring high returns to all their shareholders. Also, the organization makes certain that they meet the high conservative standards that are set, so that unjustifiable numbers are not shown in their balance sheets. Vedanta Resources deals with a diverse portfolio of mining and metals business as they make available eminent proceeds to their shareholders even as they make sure that they are socially and environmentally accountable, as the management keeps track of their employees health and safety, community issues and of their surroundings. Several of Vedanta Resources operations are authorized by International Management Systems Standard ISO 14001, proof of it being the many awards won by the company such as Recognition of Commitment Award from the Institute of Internal Auditors, USA in 2005, Vedanta Resources being the only manufacturing company out of a total of four Indian companies to have ever received this award, not to mention the numerous safety and environment awards. To quote the chairman of Vedanta Resources, Mr.Anil Agrawal India is a fast-emerging and attractive resource destination, and we believe our strategy and business objectives will harness Indias high-quality wealth of mineral resources at low costs of development, positioning it as a leader on the global metals and mining map. ORGANIZATIONAL STRUCTURE Vedanta is an emerging multinational conglomerate with many overseas operations. Its organizational structure is a complex one with many subsidiaries, governing board and a management committee. The governing board consists of executive and non executive directors. The executive board of directors consists of Mr. Anil Agarwal, Mr. Navin Agarwal and Mr. M S Metha. Mr. Anil Agarwal founded the company and is leading the company as the executive chairman. Mr. Navin Agarwal is the deputy executive chairman of Vedanta and looks after the corporate business strategy and responsible for overall performance and growth. He also heads the executive committee. Mr. M. S. Metha is the chief executive officer of Vedanta. He joined the conglomerate in the year 2000 and previously was working at Lloyds Steel Industries. The non executive board consists of Mr. Naresh Chandra, Mr. Aman Metha and Mr.Euan Macdonald. Mr. Naresh Chandra was a Padma Vibhushan award winner from the Government of India and he is an Indian Administrative Service officer. He joined the group in 2004 after holding many prestigious positions in India. Aman Metha also joined the group in 2004. Before that he was the CEO of HSBC. Euan Macdonald was the chairman of SBC Warburg India and specializes in emerging market finance. The management committee is lead by Mr. Navin Agarwal and consists of: COMMITTEE DESIGNATION TARUN JAIN PRESIDENT GROUP HUMAN RESOURCES DD JALAN WHOLE TIME DIRECTOR CEO ALUMINIUM BUSINESS MS METHA WHOLE TIME DIRECTOR BALCO P K MUKHERJEE DIRECTOR OPERATIONS KCM DILIP GOLANI COO HZL RAJAGOPAL K. KUMAR CEO COPPER ZINC BUSINESS AKHILESH JOSHI HEAD MANGT ASSURANCE FUNCTION J. JANAKARAJ CEO VEDANTA RESOURCES PRAMOD SURI CEO IRON ORE BUSINESS M SIDDIQI CFO VEDANTA RESOURCED A THIRUNAVUKKARASU DOF STERLITE Vedanta Resources plc. is the parent company with many subsidiaries operating in different sectors in different names. Vedanta has interests in five main businesses. Each business is operated by one of its subsidiary. Below is the Vedanta resources plcs group tree. Copper Business: Copper business are run and operated by Sterlite Industries (India) Limited, Konkola Copper Mines Plc and Copper Mines of Tasmania, however, Vedanta holds 53.9%, 79.4% and 100% stakes respectively and management control in the above companies. The total copper business has an annual production of 678,412 tons and generates revenue of $4,012 million. The end products are the Continuous Cast Rods and Copper Cathodes. Copper from the copper mines are smelted using ISA process, one of the worlds leading technology in copper smelting. They have the latest version of CS 3000 Distributed Control System of Yokogawa from Japan to control the entire copper smelter. Aluminium Business: Bharat Aluminium Company Limited (BALCO) and Vedanta Aluminium Limited (VAL) are responsible for Aluminium business. Aluminium business has a total production capacity of 500,000 tons per annum. Vedanta has the controlling stakes of 70.5% in VAL and Sterlite, the subsidiary of Vedanta owns a stake of 51% and exercises management control. Currently the Aluminium business is under vigorous expansion and by 2012 it would become top five Aluminium producers in the world. The company produces metallurgical grade alumina and Aluminium ingots, billets and bars used for making buses. The Aluminium smelter used the advanced technical specifications of British Standard Institute (BSI). The company has bagged OHSAS 18001 certification for good health and protection standards. VAL unit has obtained ISO 9001 and ISO 14001 certificates for quality production and management practices. These Aluminium complexes also have integrated power plants in them. Zinc business: Zinc business is wholly owned and operated by Hindustan Zinc limited (HZL). Vedanta own 64.9% of share capital in HZL. It has an annual production of 9,64,000 tons of zinc that generates revenue of $1,782 million. HZL is the worlds integrated second largest producer of Zinc and Lead. Apart from Zinc and Lead the plant also produces Silver, Cadmium and generates power. Silver and Cadmium are obtained as a byproduct of Lead and Zinc metal respectively. The equity shares of HZL are traded at the Indian stock exchange. The metals are refined and sold according to their quality. Iron ore business: The whole iron ore business is operated by its subsidiary Sesa Goa limited. Vedanta has a controlling stake of 57.1%. The company makes iron ore, pig iron and metallurgical coke. The company has a production capacity of 21.4 million tons of iron ore fines and lumps which generates revenue of $1221.7 million. Apart from these they also sell the in-house technology for coke making. They found new technology using vibro compaction to stabilize coal before using in the furnace for firing. Sesa Goas mines have ISO status for good management standards and safety. Commercial Power Generation business: This is a new business venture for Vedanta group and is run by its subsidiaries Sterlite Energy Limited (SEL) and Madras Aluminium Company Limited (MALCO). SEL is a 100% subsidiary of Sterlite Industries Ltd. As of now the excess power from its various plants are sold. Specialized commercial power generation plants are being set up in India. By the end of 2011 the power plants would become fully operational. Two plants are being set up with a combined generation of 4380MW per year. OPERATIONS OF VEDANTA RESOURCES PLC: CORPORATE STRATEGY Since its incorporation in 1976, Vedanta has been very successful in its operations. The current turnover of company is $ 7931 million. The success can be owed to the corporate strategy of Vedanta which can be explained as follows: Organic Development: This includes developing organizations own capabilities. It is done by making using of latest technology for manufacturing processes; spreading investments over a time, venturing the scope of entry in new markets, analyzing the ability of the company to enter them and then enter into such markets. Latest Technology for Mining Smelting Operations: Vedanta has been doing it by using highly advanced technology for manufacturing and designing. This helps in reducing the production costs and thereby gaining advantage to compete in the market. For e.g. The Sesa Goas team did a detailed experimentation involving studies on the temperature profile of the oven and redesigning the refractories. Followed by the systematic plant trials, it developed energy recovery coke making, an environment-friendly technology that is characterized low capital and operating cost, high energy recovery and capable of producing high quality metallurgical coke. Implementing cost reduction techniques: Vedanta has signed long-term contracts with suppliers of raw materials. This not only reduces production costs but also accounts for the continuous availability of resources without getting affected by market fluctuations. Launching Brownfield and Greenfield Projects: These form a very important consideration for a mining industry. Brownfield projects are abandoned sites that are available for industrial or commercial reuse. The development or expansions of such land is more difficult owing to contamination by earlier use. Greenfield projects are the ones which lack any constraints imposed by prior work. There is no need to demolish or remodel the structure. Vedanta has been investing in Brownfield and Greenfield projects for expansions. A 1.4 mtpa aluminium refinery project at Lanjigarh and an aluminium smelter of capacity 500,000 tpa both in state of Orissa, India are few of the Greenfield projects launched by the company. Entry in New Market: Also the company has now ventured into Commercial Power Generation. It recognised the tremendous scope in the industry for commercial power generation, in India. It has therefore started commercial power generation plants in Chhattisgarh and Orissa. Also these plants are locates at strategic positions, mainly in the coal rich zones of India, thereby facilitating transport and easy availability of coal. Consolidation of Group Structure: As shown above, Vedanta has many subsidiaries like KCM, Sterlite Industries India Ltd, Sesa Goa Ltd etc. Although it has the Holding Stocks and management control over all these, some of the stakes are owned by private investors. Vedanta is constantly trying to buyback it stock and purchase shares of all its subsidiaries. This would help in a consolidated group structure. The main advantage of it is ease in the management decisions. Mergers and Acquisitions: Since 2004, the Vedanta Resources had only one acquisition till date by acquiring the Madras Aluminium Co Ltd. While taking stake into consideration the Vedanta resources taken over 5 companies till finalization of balance sheet for 2010. Acquisitions include Konkola Copper Mines Plc. in 2004 and part in 2009 with a total of 79.4% stake, next Sterlite Gold Ltd and Finsider International Co Ltd both in the year 2007. Moreover, the company acquired approximately 25.8% by the outstanding common shares of Sterlite Gold on a fully-diluted basis. Also the company acquired Finsider International Co Ltd. Fully from a Japanese company called Mitsui Co at around USD 981 million. In the year 2009 the company acquired 51% of Sesa Goa Ltd, Indias largest producer-exporter of Iron-Ore in the private sector at INR 4070 Crore. Now, the Vedanta Resources are planning to acquire 60% stake in Crain India Company. The Cairn India is a leading player in Oil and Gas industry in India. Moreover, Crain India is one the biggest private exploration and Production Company currently operating in India. Edinburgh based Crain Energy is holding a total of 62.37 percent stake in Crain India. According to the deal the Crain Energy will sell its stake to Vedanta Resources Plc for the deal amount of USD 9.6 billion at 405 INR per share. Successful acquisition of KCM, MALCO, Sterlite Gold Ltd and Sesa Goa has added substantial growth to the Vedanta as a whole. They are continue looking for a new growth and acquisition opportunities in the metal and mining sector and related opportunities in India and elsewhere. They are taking all these steps by keeping government privatization programmed in mind. PESTEL ANALYSIS Political Legal: As minerals are a nations wealth, the mining industry operates under the huge cloud of political and legal pressure. Mainly they are state owned or nationalized and involves a large and complicated process for licensing. The industry is very much regulated by governmental law that mainly focuses on labour and environmental factors. In the recent days, the increasing concern for environmental issues has made the government to pressurize the mining policies. Upon this the media focus is still more an added pressure for the mining industry. Even though the governments policies are mainly aimed to protect the resources but they also encourage exports by giving subsidies and encourage new technology developments. Economic: Mining is an industry that requires very high capital investment. Thus, interest rates make a major impact. Not all countries are rich in deposits of minerals; hence mining generally involves import and export of products. The exchange rates fluctuations are a dominant concern. The import taxes and international trade cycle are also important economic factors for the mining industry. Social: Being an industry that impacts the surrounding environment in areas of its operation, the support of the local community is of the most important and underlying factors for mining. Mining, though, a resource based industry, cannot be carried out in areas of high population because of the concerns that it may affect the public health. Mining has also been under the scanner of various activist groups over the recent years. The industry thus has also been attracting continuous media attention. Vedanta has been attracting a lot of media attention recently over ESG issues. Technology: The process involved in the mining industry right from the raw material transportation still export involves risky process. In those conditions the laws prevent the use of human resources that make the mining industry heavily dependent on technology. Recently the mines are using computerized machines that operates according to its program and automated conveyor belts to reach its specified destination i.e. harbor or warehouse. But still the underground mining relies mainly on human resource due to its complicated nature of mining. Environmental: Mining is an industry that affects and makes a negative impact on the environment during and after the process. Thus any mining activity has to go through a number of clearances and regulations concerning the environment. Almost all countries demand an investigation of its impact on the environment before any activity can start. PORTERS 5 FORCES ANALYSIS The following diagram gives the 5 Forces Analysis for Vedanta Resources: Threat of New Entrants: The threat of new entrants to Vedanta is very low. This is mainly because of high capital investments required. The limited resources in mining and the costs of exploration, the various government laws, the equipment required, additional costs incurred in rehabilitation of people living at mining sites etc all make it difficult for new entrants to venture in this industry. Threat of Substitutes: The threat of substitutes also is low. This is mainly because metals are required basically for all types of manufacturing industries as an input. Even if substitution is considered, it has limited scope. Also the price/performance ratios of iron, aluminium etc is low, making the threat of substitutes even less. Bargaining Power of Suppliers: The suppliers include the suppliers of raw materials required, that of equipment etc. There are very few suppliers and therefore their bargaining power is high. Also the cost of switching suppliers is high making it difficult to do so. Vedanta has entered into long term contracts with their suppliers, thus reducing the costs. It also ensures that Vedanta get supply of goods without being affected by market fluctuations. Bargaining Power of Buyers: This is low as the demand of the metals and metal products is very high. Also switching costs are high as the costumers normally have contracts with the company. Competitive Rivalry: Some of the competitors of Vedanta Group are Rio-Tinto, BHP Billiton Ltd, Grupo-Mexico, Hindalco etc. The competition is intense as every player is trying for their market share as the resources are becoming restricted and limited. SWOT ANALYSIS: A complete SWOT analysis of Vedanta Resources plc would provide a clear and unbiased strategic analysis of the companys strengths and weakness and potential opportunities and threats, this sort of analysis helps the business in understanding its partners, customers and competitors better. STRENGTHS: The strength can be determined by the fact that the company has assets that are global with respect to both scale and size; their low cost of production which makes the group competitive among its peers and the skill and experience that are incorporated in the nature of their assets is of high quality. Their recent growth in volume and the many measures that the group have taken in reducing costs has increased their cash flow considerably; The Company understands the fact that it is important to maintain a low leverage by enabling adequate liquidity and meeting all their financial obligations, possessing a strong vision, making strategic acquisitions and having an ability to think ahead. They also understand the value of their employees which is a competitive advantage as its not easily reproducible like technology and the fact that they strive for excellence has only increased their strength. WEAKNESSES: Poor brand management, not giving importance to marketing of the company, keeping silent while a swarm of people accusing the company has increased trouble for the company. Therefore, the company must make all efforts in order to correct the problem before they run out of business and need to curtail their operations. OPPORTUNITIES: The opportunities for the group are many, success in the group will allow the company to compete globally. Several efforts are made by the company with respect to expansion of the company and growth and this can be clearly seen in the group on having acquired Sesa Goa, which makes it possible for the company to penetrate through the iron ore market and by making strategic decisions, will guarantee that Vedanta Resources triumphs. THREATS: The potential threats as reported by The Independent news paper is the fact that the human rights protestors that stood outside the companys building in their avatar costumes, outshone the companys accomplishments which is a major threat to the companys image. The backing out of the Church of England; only six months after researching into the company or Aviva who is one of their backers, who voted against them in three resolutions in board meeting which they attended. Vedanta however, denies the rumors concerning the pollution of Lanjugarh, or any breach in human rights, the encroachment of land in Nyamgiri Hills in Orissa and any other accusations that have been made against the company and they continue to contest any allegations made against the group. Although the rumors are overtaking their defensive stand and is causing a serious dent to the Vedanta Groups image. (The Independent, 2010) COMPETITIVE ADVANTAGE: In terms of the competitive advantages for Vedanta resources Plc, Firstly, they have a mining site located where the availability of natural resources is high. Their production is done on the basis of the accessibility of the raw material. As the natural resources are highly available, the supply of the raw material and the cost of production can be low, and the cost of capital can be divided to sustain it in the current market. The raw material in the industry is nothing but the resources held by the group and as they located where there is a rich source of natural resources, not to mention the availability of cheap labour at their mining site which results in Vedanta having a low cost of production per unit leading the company to win an award for the low cost of production in year 2007. Culture of the society where there are located, is also well known by them so the adjustment to the market environment would not be an issue placing the company is a very advantageous position The company has also started their operations in power production unit. They had produced the power sufficient enough for their production and the excess production was sold out and this resulted to the investment in a power generation plant. Now they have obtained blocks for 112.2 million tons with the ministry of coal. They have signed a contract with Chhattisgarh government for the interested thermal and coal power generation plant for 1200 MW power capacity. India is fifth largest in the world for the bauxite with the reserve about of 2,600 million tones and for the coal reserves and for iron ore it is sixth. The most of the mining and smelting site for Vedanta resources are in India. This is advantageous for potential growth in the further prospective for the company. CORE COMPETENCE For Vedanta the core competence of their business strategy is developing low cost, with inexpensive skilled and educated labour. (Business Standard, 2008) In the mining industry, the high costs are to do with the investment in acquiring a mining site and costs need for production. However, Vedanta has reduced its cost of production owing to their location, which is rich in natural resources. The current production for the Aluminium is 1.4 mtpa which is planned to be increased by 6,00,000 tpa to reach is total production of 2 mtpa. The company aims at investing $ 9.8 Billion by which they will be the fifth mining company for Aluminium metal. CORPORATE SOCIAL RESPONSIBILITY In the present-day business scenario, Corporate Social responsibility (C.S.R.) and sustainability have become a very high-profile agenda in many countries and industries. Thus, due to the nature of its business, Corporate Social Responsibility is a pretty confound and complicated issue for Vedanta Resources Plc. The company has quite a mixed record on the social responsibility front. Nonetheless, the company has made certain valiant efforts to conduct their business in a socially responsible manner. Vedantas current C.S.R. agenda acknowledges the responsible management of the Environmental, Community, Health and Safety and Employee issues with respect to all of their operations. The companys Health, Safety and Environment (H.S.E) management framework administers the healthy and sound management of its operations. According to its current agenda, the company aims to reduce the impact of its activities on the environment. Efficient consumption of energy and water and use of recycled materials is one of its main motives. It has taken initiatives through its subsidiaries to fulfill its motives. Being a mining company, the health and safety of its employees and the community is a core concern for Vedanta. The company has a Health and Safety management framework and policies in place, which aim to ensure a risk-free environment for its employees. Vedanta has also taken efforts to support and enhance the local community in the areas of their operations. Sterlite Foundation is financial ly supported by the group, which provides free computer training to the young under-privileged people. The company has also made several contributions and donations to the community. For example being the donation of US$1.1 million to the Rajasthan drought relief fund, through its subsidiary H.Z.L. Despite making certain efforts to conduct its business in a socially responsible manner, Vedanta has been engulfed in a web of allegations concerning this issue over the last few years. The company has been under immense criticism for having a poor human rights and environmental record by various activist groups and authorities. A human rights group called Amnesty International, has criticized and raised the issue of ill treatment of the local tribal people by Vedanta in the Niyamgiri hills in Orissa, India. Various other activist groups have also accused Vedanta and its subsidiaries of threatening the livelihood of the community residing in and around the areas of its mines. This also led to recent public demonstrations and protest against the company worldwide. However, the company has maintained a stance that, it would act in a responsible manner and that the proposed project will only enhance the community as a whole in the particular area. Vedantas Alumina refinery at Lanjigarh in Orissa, India, has also been critiqued by the State Pollution Control board in India for air and water pollution. Amnesty International has accused Vedanta of failing to curb the impact created by its refinery of air pollution on the local community. The company is also facing investigations and charges regarding pollution because of its project in Armenia. This is another issue that has been raised by various activist groups. The company has also failed to maintain a clear health and safety record recently. Separate incidents have darned its reputation concerning safety efforts. An under construction chimney at its smelter in Chhattisgarh, India collapsed causing death of more than 40 workers and employees. The company has also been accused of safety negligence as its unsafe mining operations have led to deaths of more than 25 workers and employees and injuries to hundreds of others in 2007. The controversies, poor human rights and environmental allegations have caused a lot of socially responsible investors to divest from the company. After protests by Survival International a human rights group regarding the Orrisa issue, the Church of England sold its stake worth 3.75 million pounds in Vedanta resources on the basis of ethical grounds. The Church stated that we are not satisfied that Vedanta has shown, or is likely in future to show, the level of respect for human rights and local communities that we expect of companies in whom the Church investing bodies hold shares, The Scottish investment firm Martin Carrie Investments also sold its stake worth more than 2 million pounds following protest from activist groups. Other responsible investors like the Swedish Government, Joseph Rowntree Charitable Trust, Dutch investment firm PGGM and a few others have joined the bandwagon of disinvesting from the company following its poor recent social record. The BP Pension fund has also reduced its share following similar concerns. The UK and Norwegian governments have also condemned the company. The disinvestment by shareholders has been a major concern for Vedanta as it certainly threatens to affect its growth. On 24th August 2010, the Indian government blocked the companys proposal for a new mine in India alleging Vedanta of having a poor human rights and environmental record. Indias Environment minister stated, There is no emotion, no politics, no prejudice I have taken the decision in a purely legal approach, that these laws are being violated. This has been a major blow for Vedanta as it was planning to invest more than 5 billion pounds in the Niyamgiri project. The company has also been alleged of charges of bribery in Chennai, India for the reopening of a factory that was shut down due to a major accident. Sterlite, a subsidiary of Vedanta was slapped with tax notice of more than 44 million pounds by the India Excise department in 2010 while a few other legal violations have also tarnished the companys image. All the recent allegations and controversies in the recent times resulted in a negative image for the company. Its stock rose tremendously by more than 200% from April 2009 to April 2010 but after the recent allegations and concerns over disinvestment by investors, the stock has been a sharp decline. Thus, the issue of corporate social responsibility has certainly made an impact on its growth recently and could also be a cause of concern if the company does not adopt new strategies to improve its CSR record. Vedanta must revive its CSR agenda to clarify investor concerns. The company has however claimed that it aims resolve all the issues regarding the allegations and aim to enrich and empower the community wherever they operate. Projects Under Scrutiny Lanjigarh Bauxite Mine Lanjigarh Smelter Chhattisgarh Chimney Collapse Chennai Factory Source: CONCLUSION: In conclusion Vedanta Resources is Indias largest non-ferrous metal and mining company based on revenue. This FTSE-100 company has a strong balance sheet with cash and liquid investment of $7.2 billion and has cash in excess of $7.0 billion. Moreover, its the only Indian manufacturing company listed at London Stock Exchange. They are working with workforce of 30,000. The analysis shown above certainly explains the success of Vedanta Resources in mining industry. This success can be hugely owed to its corporate strategy. However there are still some glitches in the strategy. This is evident by the SWOT analysis, so also the effects on its business as an aftermath of its weak corporate social responsibility. Therefore it is evident that their current corporate strategy is not sustainable. Although due consideration has been given in asset optimization, reducing costs and thereby gaining profits; Vedanta has not given due consideration to the threat posed by its competitors. If any of the competitors enter India, for mining then Vedanta would not be able to survive. Moreover their corporate social responsibility has been lacking; this has severely affected their Brand-name, a very important factor in todays market. It has also resulted in decreased market share and withdrawal from many of their investors like Church of England. Therefore certain cha nges have to be made in their current corporate strategy. First of all, the company should give due consideration to its Social Responsibility, it should provide rehabilitation facilities to people, who have lost their lands due to mining activities. It should provide safety and security measures for their workers. It should also come with policies that are in accordance with the human right and environment. All this would add up with Brand Image of the company. It should try to improve relations with Indian governm