The core marketing concepts and various elements of marketing process Essay

The core marketing concepts and various elements of marketing process adopted by Apple - Essay Example Apple is one of the most successful companies of the current world in the electronic industry (O'Grady 2009, p.5). In fact, the company has witnessed tremendous growth since 1984 becoming a household name. All these are attributed to the marketing concepts and processes it adopted in order to reach its targeted customers. Gill Amello, the former CEO of the company pointed out that Apple’s marketing concepts are based on the scarcity and social proof powers (O'Grady 2009, p.5). In this regard, in order for the company to reach its intended customers, it adopted the ‘Golden Circle† marketing strategy, which entailed the why, how, and what. The â€Å"why† implies that everything that Apple do is aimed at changing the status quo and thinking differently from the rest of the competitors. The â€Å"how† pertains to the products manufactured by the company. In this regard, Apple has been at the forefront in making quality and beautifully designed products, w hich are user friendly to the customers. This has seen the company outcompete many of its rivals in the industry. The â€Å"what† has to do with the computers, in which the company has ensured that all its computers are of high quality and affordable to its customers according to O'Grady (2009, p.6). Apple has also used technology as its main marketing tool targeted at reaching the early adopters who then markets the products to the rest of the people (O'Grady 2009, p.7). This concept is termed the Law of Diffusion of Innovation. To achieve this, Apple has a team of experts that analyzes the needs, wants of customers, and adopts innovative technology in accordance with their needs. This has been witnessed in the popular iPhone and iPads, which have indeed changed the world. With these technologies, Apple has made it clear to its customers that no other competitor can match it in terms of quality and value for money (O'Grady 2009, p.7). However, once the products have reached the early adopters, these customers do the rest by spreading the good news about Apple’s products to the rest of the world. Source: O'Grady, J.D. (2009), Apple Inc. West Port, CT: ABC-CLIO. Thirdly, Apple believes that the key to success lies on being different from other players in the market while at the same time understating the needs and wants of customers. Apple is one of the companies that have faced many challenges over the past decade as was witnessed in the failure of Macs to catch in an industry dominated by PC. The failure was attributed to the fact that the engineers and developers of Macs assumed that they knew the needs of customers, which was not the case. Apple changed the situation towards the end of 1990s with the introduction of iMac, which came in several beautiful colors. This resonated well with the needs of customers, thereby seeing its sales go up. In addition, iMacs was also well received by customers because getting into the internet with it was qui te easy and faster as opposed to the Mac. This is because iMac only needs a plug in to the line of the phone, a feature, which did entice internet users (O'Grady 2009, p.9). Apple also considered tapping into a new market by introducing new inventions that are more efficient and cost effective to customers. It is noted that by the time apple was introducing the iPod in the market, there was already the mp3 player. This gave iPod a lot of competition for customers. Therefore,

Final Film Critique The notebook Movie Review Example | Topics and Well Written Essays - 1750 words

Final Film Critique The notebook - Movie Review Example Certain scenes of the movie have immense importance and director of the film should be applauded for it. The objective of the paper remains to examine all the sections of the movies with critique eye, discuss its enormity and impact on the society and present a concise conclusion. Story Telling The movie has been shot in an elegant way. The movie starts off by an old man named Duke is telling a story to an old woman about true love in a nursing home. Duke is telling the story from the notebook which he posses. The year of the story is depicted as 1940 and location is Seabrook Island, South Carolina. Noah, a country boy falls in love with Allie Hamilton. They first witness each other at a carnival. They started an affair without telling their parents. Love from both ends was colossal. Noah is desperate to get married with Allie and expresses his true feelings. Allie is also seriously in love with Noah. The future plans of Noah are to give Allie wonderful living however his current financial position is not stable. He takes her to an abandoned house and tells her that he’ll purchase this house one day for her. Allie knew about Noah’s true intentions and asks her to make love (Nicholas, 2012). On the other hand Allie parents started looking for her with the police and found them. Allie is scolded from her parents for making out with Noah. They ban her from seeing Noah and tell her that he is not suitable for you. Allie is not satisfied with her parent’s decision. Anne- Allie’s mother is eager to separate both of them for which they move to Charleston, very next morning. Noah’s love does not decrease after such setback but her writes letter to Allie every day. Anne keeps the letters to herself and does not inform Allie in this whole time spam. Meanwhile Allie is disappointed by Noah for not writing any letter and not showing up at Charleston. The World War II era starts, in which Noah participates and Allie worked as volunteer to help the wounded soldiers. Allie meets Lon Hammond who is lawyer by profession. Allie’s parents wanted them both to be engaged; eventually Allie and Lon get married. Noah’s father sold the house so that his sonâ⠂¬â„¢s wish of purchasing abandoned house would come true. Noah after returning from the war watches the whole scenario and thanks his father. Noah visits Charleston where he watches Allie and Lon playing cards. Noah comes back to Seabrook, completes the abandoned house and gives an ad in the newspaper (Nicholas, 2012). Allie after watching the ad comes back to Seabrook where he meets Noah. The next day, Anne appears and tells Allie that Lon is in the town to take her back. While going towards Lon, Anne shows all the letters of Noah to Allie. Allie is shocked from watching the letters and confesses to Lon about her love towards Noah. Lon wanted Allie to stay but Allie wanted to live rest of her life with Noah. The old woman shown in the movie is basically Allie and the